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To fuel sporting adventure with affordable, great quality kit.
SportPursuit.co.uk is a leading sport flash-sales website, combining top sports brands and heavily discounted prices in their seven day flash-sales of over 1,000 top sport and outdoor brands. They meet a previously neglected demand for access to quality brands at lower prices.
The company uses 3PLs and handles all consumer-facing deliveries, returns and customer support. Brands simply send the appropriate amount of stock to SportPursuit after each sale, where they take care of the rest. In that sense, regardless of its flash sales model, this is more akin to any major e-commerce player.
Delivering to over 40 countries, SportPursuit has over seven million members – with international sales accounting for 15% of revenue. Their success abroad continues to be a focus for the company, notably through a recent merger agreement with Private Sport Shop to form Sportscape Group, which will significantly boost the company's profile across the European market.
Kirsty
Company Specialist at Welcome to the Jungle
Nov 2015
$11.7m
SERIES C
Feb 2014
$6.2m
SERIES B
Adam Pikett
(CEO)Former Associate Partner at OC&C Strategy Consultants.
Victoria Walton
(Chief Data & Marketing Officer)Former Consultant and Manager at OC&C Strategy Consultants.
Rhys Jones
(CCO)Former Associate Partner at OC&C Strategy Consultants and Associate at Summit Partners.