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Sportalliance

Software solutions for sport and fitness training

Sportalliance logo
201-500 employees
  • B2B
  • Internal tools
  • Fitness
  • SaaS
  • Sports
Altstadt, Hamburg, Germany

Company mission

To make access to sport as easy as possible to everyone.

-1% employee growth in 12 months

Our take

Sport Alliance sets its sights on the digitalization of sport and fitness, with software solutions for the everyday running of small to medium gyms.

It’s cleverly placed in the market to provide cohesive digital services to non-chain gyms and fitness studios, giving it scope to outgrow the internal softwares used by big-brand gyms. Its system covers most necessary services, including membership acquisition, financial services for gyms and cloud-based infrastructure management software.

Though its services are available in a spate of European countries as well as America, its primary user base so far has been in Germany and Austria. Recent funding acquisition will be focussed on growing its operations worldwide.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Our own CashBack sports program "MySports", which we use to subsidize your sports activities
  • Our own fitness studio that can be used free of charge, including a personal trainer and a physiotherapist for all colleagues
  • Macbook and iPhone
  • An attractive workplace in the heart of Hamburg as well as possibility for flexible arrangement of working time and remote location
  • High level of personal responsibility, quick assumption of responsibility and leads who communicate with you at eye level
  • Supply of drinks, fresh fruit and snacks
  • Subsidized public transport
  • Flat hierarchies and a motivated and dynamic team
  • 30 days of annual leave
  • Company pension scheme

Company values

  • Fair play
  • Team spirit
  • A sense of community
  • Honesty and transparency
  • Commitment
  • Respect
  • Trust

Funding (2 rounds)

Nov 2023

$100m

GROWTH EQUITY VC

Aug 2021

$65m

GROWTH EQUITY VC

Total funding: $165m

Leadership

Alongside Sport Alliance, they are CEO of Magicline, Eurofit24 and Bedarf.de.