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Storfund

Cashflow optimisation for eCommerce merchants

Storfund logo
21-100 employees
  • Fintech
  • B2B
  • Enterprise
  • Marketplace
  • Lending
  • SaaS
  • Accounting
  • eCommerce
Westminster, London, UK

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Company mission

Storfund’s mission is to drive growth in ecommerce by improving cash flow.

Our take

The success of ecommerce has created exceptional opportunities for growth, but with it, the need for cashflow. At the same time, on average, marketplace sellers wait 42 days for payment. This is where Storfund comes in.

Storfund optimises the cash cycle for merchants selling on ecommerce marketplaces. For example, Amazon sellers receive their reserve on Day 1. That enables faster growth for merchants and in turn, fuels the growth of the entire marketplace.

Storfund has already achieved impressive, profitable growth in the UK, US, and Europe. After transferring its focus to China for a pilot programme in 2022, the company has intensified its focus on the European market.

This change in market focus has paid off. Storfund has doubled its European revenue each year amidst a trying European tech economy. A 2023 partnership with the largest eCommerce platform for DIY, gardening, and home improvement in Europe - Mano Mano - exemplifies Storfund's success on this front and a talent for preempting consumer trends.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • 30 days holiday
  • Annual 3-day team offsite in Greece
  • Employee share scheme

Company values

  • Effortless | Our tech is designed to be effortless for both clients and marketplaces
  • Honest | Transparency and fairness. Not just words; evidenced in everything we do
  • Ambitious | Our ambition is to make same day payments the norm on every marketplace worldwide

Funding (1 round)

Oct 2021

$126.4m

LATE VC

Total funding: $126.4m

Leadership

George Brintalos

(CEO)

Originally a banker, having worked on trading desks at Barclays, Credit Suisse and BBVA. Went on to found Erybo, a Big Data & Machine Learning Technology startup developing data protocols.

Akbar Ahsan

(COO)

Previously a partner at Magellan Capital, a boutique financial advisory firm. Before that, they held senior roles at major UK financial institutions including as Head of Corporate Finance for QIB (UK).