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SunGod

Sustainable performance eyewear

SunGod logo
21-100 employees
  • B2C
  • Sustainability
  • Sports
  • Consumer Goods
  • eCommerce
Waterloo, London, UK

Company mission

To build a business with better products, better customer experience and that's better for the planet.

B Corporation
Top investors

Many candidates hear
back within 2 weeks

45% female employees

33% employee growth in 12 months

Our take

The eyewear industry is worth over £100bn yet few companies do much to gear their products around sustainable practices. SunGod is an eyewear brand that aims to disrupt this market with high-quality products that avoid damaging the planet.

As a company, SunGod differentiates itself as its packaging is 100% recyclable and all its products are covered by a lifetime guarantee. As well as this, SunGod sets its product apart through its high-quality glasses which are proven to resist extreme weather, such as the climate of Mount Everest.

The company collaborates with a number of big sports names, including the McLaren F1 team and England Rugby, which helps boost exposure. Further, as more and more consumers look to sustainable alternatives to existing products, SunGod is poised for growth both within the UK and internationally.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Health Shield Cash Plan
  • Flexible working hours and locations
  • 30 days holiday plus bank holidays
  • Professional training, Life-skill & Development budget
  • Free mental health support with unlimited access to Spill therapy
  • Cycle to work scheme & annual Bike servicing
  • 16 hours of fully paid volunteering annually
  • Charitable donation matching
  • Annual SunGod away-week each summer
  • Free product plus a family & friends discount
  • Dynamic, stimulating and rewarding work in a purpose-driven company
  • Modern office with a gym, barista coffee, fresh fruit, beer on tap, a ping pong table and Lola (the office Dalmatian!)

Company values

  • BETTER PRODUCTS - From Day 1, we decided to offer a Lifetime Guarantee on all products. So, we set about creating timeless designs that were built to last - if they weren’t good enough, our Lifetime Guarantee would be a disastrous business decision. 10 years later, our products are more durable than ever, creating a better experience for our customers and tackling the prevailing industry standard throwaway culture. We’ve repaired over 8400 SunGod sunglasses and goggles for free so far, which is just 2.19% of the total sold, proving our commitment to durable and quality design. Our Lifetime Guarantee was our first, and greatest, business decision.
  • BETTER CUSTOMER EXPERIENCE - Our customers are the lifeblood of our business, and we’re constantly finding new ways to enhance the experience we give them. From building a market-leading website experience to exceptional customer support. We aim to turn customers into lifelong members of the SunGod Community, through community events, ambassador programmes, and charity initiatives, to name a few. We’re a brand built on community - and that’s something we never take for granted.
  • BETTER FOR THE PLANET - As an outdoor brand, we feel the impact of climate change first-hand, so building a business that’s better for the planet is our essential third pillar. In the early days, we were always looking for ways to minimise our impact - like through keeping products in play instead of throwing them away, through our Lifetime Guarantee - but it wasn’t until 2022 that our planetary commitment was legally embedded in our business charter through our B Corpâ„¢ certification.

Funding (last 2 of 3 rounds)

Oct 2024

$4.1m

EARLY VC

Nov 2022

$3.8m

EARLY VC

Total funding: $9.8m

This company has top investors

Leadership

Started SunGod in 2013 with Zoe, leads strategy and obsessively improves our products.

Heads up the marketing team, continually finding new ways to drive global awareness, sales and brand growth.

Diversity, Equity & Inclusion at SunGod

  • SunGod values a diverse workforce. We’re committed to recruiting people from all walks of life and backgrounds to reflect our customers and our community and to help make our business stronger. We're not looking for "culture fit" candidates, instead, we're looking for those who expand our culture, challenge business as usual and bring their whole selves to work
  • To support our people we offer family-friendly, inclusive recruitment and employment policies, flexible working arrangements and a range of benefits to suit your circumstances

Endorsements

All

Focus on employee wellbeing (4)

Opportunities to learn (3)

Career progression (2)

Hard working team (2)

Great work is recognised (2)

Challenging work (1)

Intelligent people (1)

My opinions are valued (1)

Open and honest communication (1)

Thoughtful onboarding (1)