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Supergreat
Beauty content, community & retail app
- 21-100 employees
- B2C
- B2B
- Digital Media
- Beauty
- Video
- Community
- eCommerce
- Tribeca, New York, NY
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Company mission
To create a social marketplace for shoppers to buy products from people they trust — where creators can grow and monetize off the content they love to make — and for brands to build their businesses and community.
104% employee growth in 12 months
Our take
Supergreat’s community app for beauty enthusiasts hosts video tutorials, reviews, and tip sharing while also acting as a retail outlet for beauty product partners. The company is trying to thread the needle between social media trends seen on TikTok and Instagram Reels, and the booming social commerce industry, which is forecast to rise to almost $40 billion.
It’s worth noting the company’s commitment to healthier practices such as filterless content and invisible follower counts. This move is in keeping with co-founders Tyler Faux and Dan Blackman’s earlier startup, Huddle, a community which focused on mental wellbeing.
Despite facing a real battle to disrupt major social media companies, most of whom are rolling out similar models, Supergreat has attracted huge amounts of investment in a short space of time, who are banking on Gen Z’s growing ambivalence towards legacy social media companies and their “inauthentic” content.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Comprehensive health benefits
- Flexible work schedule
- Competitive compensation including equity in the company
- Unlimited PTO
- 16 weeks paid parental leave
- Remote work enabled
Company values
- Collaboration – it's great if an engineer is open to working with peers across the company to understand user needs, collaborate on design, and gather input on a technical decision.
Funding (last 2 of 4 rounds)
Dec 2021
$20m
EARLY VC
Jul 2021
$28.9m
SERIES A
Total funding: $60.1m
This company has top investors
Leadership
Tyler Faux
(Co-founder & CEO)Prior to Supergreat, co-founded mental healthcare community Huddle. Former Product Lead at Tictail (now part of Shopify).
Dan Blackman
(Co-founder)Co-founded Huddle with Tyler Faux and served as CPO. Before this, was Creative Director at Tictail.