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Superorder
Management software for restaurants
- 1-20 employees
- Hospitality
- B2B
- Artificial Intelligence
- Analytics
- SaaS
- Accounting
- Automation
- Civic Center, New York, NY
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Company mission
To simplify tech adoption to give restaurant owners time to invest in their core business, which is cooking great food.
Our take
Nowadays, the online presence of a restaurant is crucial, especially in the early days of opening. Even back in 2019, a survey undertaken by Restaurant Dive showed that 77% of diners visited a restaurant’s website before booking or ordering from it, and this is likely to rise in an increasingly digital-reliant population.
Superorder, formerly Forward Kitchens, is a platform that provides the tools for restaurant and takeaway businesses to build and scale their online footprint, covering everything from order and menu management to accounting and analytics. Through its comprehensive offering, it claims clients can expect to see around 50% revenue increase - making it a valuable option in the market.
With delivery and pick-up orders booming, Superorder has capitalised on this by acting as a bridge for users to access and optimize this revenue stream, making it easy even for restaurant owners and managers that don’t have experience in operating online. The company has enjoyed significant funding since 2021 and has used it to launch new AI-powered tools and continue its impressive expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Unlimited snacks, coffee, tea
- Opportunity for career growth and development
- Unlimited coaching by executive coaches by Matt Mochary’s team
- Medical, dental, vision coverage options
- Unlimited PTO
- 401k
Company values
- All In - Be driven, dedicated, and committed. Give it your all to win
- Frugality - Aim to do more with less
- Be Different - Encourage contrarian thinking and embrace diverse viewpoints
- Adapt or Die - The world is constantly changing — we need to be good at adapting to new realities everyday
- Ownership Mentality - We see things through to the finish, and take responsibility for outcomes
- Customer Obsessed - We always put our customers first and think what’s best for them every step of the way
Funding (2 rounds)
Sep 2023
$10m
SERIES A
Aug 2021
$2.5m
SEED
Total funding: $12.5m
This company has top investors
Leadership
Raghav Poddar
(CEO)Was an Engineering Intern at Qualcomm and Research Assistant at Columbia University in the City of New York.