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SwipeGuide

Instruction software for manufacturing

SwipeGuide logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Enterprise
  • Manufacturing
  • Learning
  • SaaS
Sloten en Riekerpolder, Amsterdam, NH

Company mission

To save the world from useless instructions and deliver the most intuitive way to standardize work in the manufacturing industry.

Top investors

-3% employee growth in 12 months

Our take

SwipeGuide was started in response to the founders' mutual frustration with traditional paper instructions. They have since set out to change the way we work and learn in a manufacturing environment.

The company offers AI-enabled digital work instructions, and standard operating procedures, for global manufacturing companies. They set themselves apart by bringing a simple solution into a space where complexity is the norm.

Having launched in 2016, the company has been well timed with the considerable surge in demand for digitisation of production processes. They have attracted impressive clients including PepsiCo, Heineken, ABB, and Orkla, who all use SwipeGuide to help teams easily digitise crucial instructions, operational routines, and procedures.

The company's 2021 funding was used to accelerate its international expansion and digital transformation in its factories.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • You'll be in a fortunate situation to make a high impact at a startup that is about to lift off after €5mn funding
  • Unlimited holidays (and we think it works here!)
  • A chance to learn from other people's mistakes - we share and celebrate failures on Thursday
  • Competitive monthly compensation + monthly holiday pay
  • You will enjoy working in a startup hub at B. Amsterdam
  • A challenging environment to develop your personal and professional skills with a lot of freedom to take on ownership
  • Remote working opportunities &/or Amsterdam office

Company values

  • Make users awesome: Simplify life by making any task easier to do. We can only truly create an effortless experience every step of the way by making our users awesome. Keep it simple, with a twist
  • Own it: We have the courage, leadership, and persistence to own our failures. Drive SwipeGuide forward, take initiative, and claim ownership
  • Leave your ego at the door: Great products and great companies are built together, as a team. We need an open and inclusive environment to succeed. Without ego, we have the space to learn, fail and therefore grow together. Collaborate, stay humble and open-minded
  • Go Positive: Positivity fuels everyone’s energy every day. It creates space. Going positive means finding fundamental positivity in each little thing we see, do, and feel, even during the hard times
  • Always be learning: Rocking the world of instructions requires us to have the courage to continuously re-imagine and re-work our own roles, ideas, and concepts in order to find better solutions
  • Spare resources for better use: For customers - for stakeholders - for ourselves - for the environment. Our purpose is to simplify life so you can spare resources for better use. This goes towards our product, but also towards our way of working and the experiences we create for the world around us.

Funding (last 2 of 3 rounds)

Apr 2021

$5.5m

SEED

Feb 2018

$1.1m

SEED

Total funding: $7m

This company has top investors

Leadership

Previously founded Number8 in 2011.

Daan Assen

(Co-Founder)

Previously co-founded StarterSquad and Squads.