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Swoon
Design-led furniture brand
- 21-100 employees
- B2C
- Retail
- Interior design
- Furniture
- London, UK
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Company mission
Swoon's mission is to spark home obsession everywhere and create distinctive designs that owners will want to keep forever.
56% female employees
Our take
Furniture is typically expensive because of the overheads of warehouses and retail shops. There have been a number of retailers who spotted the opportunity to deliver furniture directly from the suppliers to customers.
Swoon's focus in on distinctive design at an accessible price, and competes against Made.com. Swoon has partnered with Debenhams in London's Westfield shopping centres as well as a 2023 partnership with M&S to showcase some of its ranges, whereas Made.com has launched its own display store in London.
Swoon is using real-time sales data in a smart way: they test demand quickly and then scale production on only the most popular pieces.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Additional day off on your birthday
- Holiday allowance increases with tenure
- Discount on Swoon furniture, and for your family and friends too
- Work from home opportunities
- Health insurance
- Profit-share bonus
- Share options
- Private medical cover
- Pension scheme
- A volunteering day off
- Free furniture
- Wellbeing allowance
Company values
- Passion for beautiful things
- Make the impossible, possible
- Be human
- Inspire others
- Radical candor
Funding (last 2 of 3 rounds)
May 2017
$19m
SERIES B
Jul 2014
$6.8m
SERIES A
Total funding: $27.6m
This company has top investors