System1
Responsive Acquisition Marketing Platform
- 201-500 employees
- B2B
- Marketing
- Privacy
- Los Angeles, CA
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Company mission
To operate the world’s most advanced Responsive Acquisition Marketing Platform (RAMP).
43% employee growth in 12 months
Our take
Over the last five years, advertising companies wanting to mine data to better target potential customers have come to loggerheads with online privacy debates, resulting in a swathe of tech companies curating services that appease both sides of the coin. System1 operates a Responsive Acquisition Marketing Platform (RAMP), meaning technology that finds potential customers for companies who are already aware of the brand and therefore more likely to follow through on a purchase.
Prior to going public in 2022 through a merger with Protected.net, a digital subscription service, System1 used its RAMP to advertise its own digital products, many of which were the result of buying out other companies such as MapQuest and CarsGenius, a used car sales company. System1 effectively created its own customer acquisition ecosystem through social media advertising for its own company purchases.
Since going public, System1 has continued its trajectory of acquisitions for the purposes of snowballing its RAMP software, proving that its seizure of a digital loophole continues to be lucrative.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Weekly workouts
- Referral bonus
- Weekly happy hour
- Charitable gift matching
- Education subsidy
- Catered lunches & free snacks
- Excellent benefits
- 401k with company match
- Great compensation
Funding (1 round)
Nov 2020
$0.3m
GRANT
Total funding: $0.3m
This company has top investors
Leadership
Michael Blend
(CEO)Along with System1’s Co-Founder Chuck Ursini, Michael is the EY National Entrepreneur of the Year for Media, Entertainment & Communications. Michael is an avid surfer & mediocre karaoke performer.
Chuck Ursini
(Board Member)Prior to System1, Chuck was EVP, Platforms at Leaf Group (formerly Demand Media) where he oversaw several business units including BI, Analytics, Monetization & Optimization, and Demand Studios.