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THE GO-TO
Curated artisan gifts
- 1-20 employees
- B2C
- Lifestyle
- Consumer Goods
- Community
- eCommerce
- Chelsea, London, UK
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Company mission
To create a marketplace offering customers the ultimate curation of luxury gifts.
Our take
Year-round, gifting constitutes a remarkably large market - but hundreds of millions of pounds worth of these gifts are returned annually. THE GO-TO is a new ecommerce marketplace looking to fix this. The recently-launched site aims to spotlight a curated collection of artisanal items catering to shoppers in need of a quick, quality gift.
Whilst sites like Handmade Gifts and Our Handmade Collective also offer selected artisanal stock, they lean more in the direction of crafts. THE GO-TO, by contrast, leans towards higher price points, and that will prove useful in separating out a different (and potentially more lucrative) market niche.
THE GO-TO also leverages the new ecommerce trend of curated collections. Product fatigue can kick in fast for shoppers navigating the swelling online market. This means that a higher premium is placed on a frictionless browsing experience, specifically curation in precisely the hyper-aestheticised fashion of THE GO-TO. It’s hitting all the right marks, so it will be interesting to see how fast the platform takes off.
Freddie
Company Specialist at Welcome to the Jungle
Leadership
An LSE grad who spent time at Burberry, Farfetch, and MATCHESFASHION.