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THIS
Plant-based meat alternatives
- 21-100 employees
- B2C
- Retail
- B2B
- Sustainability
- Food
- Nutrition
- London, UK
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Company mission
THIS's mission is to force animals into retirement with its alternative plant-based meat products.
56% female employees
90% employee growth in 12 months
Our take
Consumer demand for meat-free alternatives, alongside the push for a more sustainable food supply chain, has opened the market for suppliers of plant-based meat alternatives like THIS. The company, which already sells its products in Waitrose, Tesco, and Sainbury's, is rapidly expanding its products into retailers and restaurants nationwide.
With one of the highest growth rates ever for a British food brand, THIS has benefited from the fast-growing trend for plant-based foods - a large percentage of UK adults now think eating vegan is an "admirable thing to do". It develops all recipes in-house to unique specifications at a “Willy Wonka-style” research and development centre, and has submitted patents for its use of high-moisture extrusion technology.
THIS is well on its way to being a category leader in the UK and beyond, with plans to ramp up its expansion in the UK’s vegan market by expanding its research and development capabilities. Recent funding secured by the company will help accelerate the business' growth, as it aims to bring its "meatiest" meat alternatives to a wider range of consumers.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Share options to everyone who joins us at this early stage
- 25 days holiday (excl. bank holidays)
- Flexible working hours
- Remote/hybrid opportunities
- £500 wellness allowance every year (pro-rata) to spend on things that will improve your physical and mental wellness like gym memberships, fitness classes, counselling, dentistry, physio, meditation apps and more
- Mental health support and therapy via Spill
- A values-led working environment that encourages putting people first, honesty, curiosity and leadership
- The chance to have a meaningful impact
Company values
- YOU’VE GOT THIS™: This is basically a ‘there is always a way’ sort of vibe. Pete and I operate with that mentality at all times. We stop short of delusion (usually), but we think it’s a valuable mindset for us all to maintain.
- LET’S BE REAL: We want everyone to be their actual selves at work. Openness and candour are maximum important
- LOVE THE DETAILS: Giving THIS™ customers every possible chance to fall in love with us - from flaps on a cardboard postage box, to the smell of our products when you open the pack - helps us make a dent in the market, and put more animals into retirement. It’s our secret weapon.
- BE KIND LOADS: Let’s just be a company and collective of people, who let empathy and compassion take the lead. Literally nothing good will ever come from being mean at work.
Funding (last 2 of 10 rounds)
Jun 2024
$15.2m
SERIES C
Mar 2024
$1.7m
CONVERTIBLE
Total funding: $65.2m
This company has top investors
Leadership
Andy Shovel
(Co-CEO)Previously co-founded the beef burger chain Chosen Bun with Pete. He also founded Social Climbing, a bouldering centre.
Pete Sharman
(Co-CEO)Previously worked in Commercial brand strategy at Coca-Cola and founded Red Freddies as well as Chosen Bun.