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TRAIT

Social health and fitness app

1-20 employees

B2C
Lifestyle
Personal health
Training
Fitness
Mental health
Mobile
Sports
Social Impact
Community

All over Europe

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Company mission

To help people to re-connect to sports. The human side of it.

Some candidates hear
back within 2 weeks

33% female employees

Our take

Whilst the competitive market of the sports app industry focuses on competition and comparison - both with yourself and other users - the retention of customers on fitness apps is at a staggeringly low 4%. Trait believes that this is because customers use these apps for the wrong reasons, carving out a niche in the industry with their more social proposition.

Trait’s fitness app puts socialising at its centre, harnessing AI technology to measure performance and progress whilst connecting users in an online and authentic community. It’s a breath of fresh air compared to the stats and figures-focused apps on the market at present.

Whilst in its early stages, Trait has a unique pitch that could draw in a range of users yearning for a more social environment for their fitness regime. Trait practices what it preaches too, building a unique corporate structure that puts individual autonomy above hierarchies. It’ll be interesting to see how this forward-thinking company develops into the future.