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TVision
CTV engagement analytics company
- 21-100 employees
- B2B
- Marketing
- Digital Media
- SaaS
- Advertising
- Data Analysis
- Midtown East, New York, NY
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Company mission
TVision's mission is to help TV publishers to deliver the best programming and advertising to each viewer through its consumer attention and engagement measuring service.
22% employee growth in 12 months
Our take
Television has long since been the primary media platform, but competition from mobile devices means it is more important than ever to optimize media and ad programming. Cutting-edge CTV technologies facilitate this, but measuring the true level of audience attention and engagement in real-time is significantly different from standard viewership statistics.
TVision provides a CTV engagement analytics platform, helping broadcasters, advertisers, and CTV app developers gain real-time insights into the viewability of their content. The company leverages sensor technology to capture which ad, program, or app is playing on a CTV, who is watching it, and whether viewers are actually paying attention, ultimately helping to provide more accurate and granular data insights into traditional TV viewership statistics.
Whilst many media analytic platforms have futureproofed themselves by providing cutting-edge solutions for CTV, TVision stands out with its unique approach of leveraging sensors to track TV viewership attention. Through this method, the company is able to measure the true success of ads and media, guaranteeing that with action, media will be paid attention to.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Health, dental, vision, and FSA/HSAS
- 401 retirement fund
- Company sponsored disability and life insurance
- Flexible PTO
- Paid parental leave
- Remote-friendly work environment
- Peer recognition programs
- Learning and development support
- Pre-tax transit & phone reimbursement
Company values
- Passion - We sincerely care about the work we do. We’re driven, tenacious, and excited to celebrate the wins of the TVision team
- Impact - We want to accomplish something great. We measure success in terms of business results - not tenure, seniority, or hours worked
- Agility - We don’t shy away from change. We know that innovation requires learning from mistakes, adapting quickly, and taking bold actions
- Ownership - We are all owners and committed to our success. We step in and solve issues because the company’s challenge is our challenge
- Honesty - We know where we stand. We’re not afraid to fail, figure things out, or accept a helping hand - these are opportunities for growth
Funding (last 2 of 7 rounds)
Nov 2022
$12.1m
LATE VC
Nov 2020
$16m
LATE VC
Total funding: $52.8m
Leadership
Yan Liu
(CEO)Experience as Business Analyst and Associate of McKinsey & Company. Co-founder and Vice President of Yoren Limited from 2010 to 2013.