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Tailify
Data powered influencer marketing platform
- 21-100 employees
- B2B
- Artificial Intelligence
- Marketing
- SaaS
- Data Analysis
- Old Street, London, UK
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Company mission
To advance the science of influence.
-13% employee growth in 12 months
Our take
Influencer marketing is making a real breakthrough. In 2021, businesses reportedly made a $5.78 return-on-investment for every $1 spent on influencer marketing. Now, with more than 2/3 of brands using platforms like Instagram for influencer marketing, it is clear that this is a market on the up and Tailify is one of the key players within this.
The company believes that influencer marketing at its core is about human relationships, and how these relationships affect people's behaviour. Based on this premise, Tailify's strategy is aimed at applying psychology and behavioural science to influencer marketing campaigns, going beyond the standard metrics - followers, likes, audience - to help its clients achieve better and longer-lasting results on their influencer marketing campaigns. It has seen success: Tailify has designed and managed over 400 influence growth programmes for major brands like Uber, LG, and IKEA, as well as agencies like Group M and PHD.
The growing market is becoming increasingly competitive, and the company will face key competition from the likes of Tribe Dynamics and Ambassador. However, Tailify does have the key advantage of having built its market share before most competitors were even on the scene. Ensuring big and successful future partnerships will be key to the company holding on to its hard-earned market share.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Growth: Challenges that will nurture speedy personal and professional growth
- Team: A Humanocracy (flat structure) where everyone is a CEO of their own role. And friendships that lasts forever!
- Holiday: 25 days plus bank holidays
- Birthday: We don't want you to be heads down working on your special day. Enjoy your birthday off!
- Equipment: Your own MacBook, screen and a phone bill allowance (plus all the tech tools you need)
- Flexibility: We group up in the office on Wednesdays & Thursdays, otherwise we're flexing
- Health: A £40 monthly mental and physical feel good initiative to support your well-being
- Socials: Monthly out-of-office activities and, weekly breakfasts and other socials
- Learning: Books on the house! Want to read and learn more? We got it covered
Company values
- One Community
- Walk the Talk
- Evidence First
- Push Boundaries
Funding (last 2 of 4 rounds)
Apr 2021
$4.7m
SERIES A
Jul 2017
$1m
SEED
Total funding: $6.8m
Leadership
Didrik Svendsen
(CEO)Didrik began their career in consulting, working for the likes of Cass Business School, BCG, and Energy Africa. They are also the co-founder of Ex-Phil.no.
Fredrik began their career in marketing, spending over 7 years in Marketing & Sales at Svenska Hem. They have also been a Young Enterprising Coach for over 9 years.
Fredrik worked in sales and asset management before co-founding Tailify. They founded their first business aged just 19.