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Talkoot's mission is to help brands create deeper, more valuable connections with consumers on every product page.
The rapid pivot to ecommerce over recent years, combined with a boom in online multi-channel shopping and ecommerce brands, has cranked up the pressure on content production teams responsible for product info and descriptions. Talkoot’s solution for overworked content teams is an AI content-generation software, which also features a host of content and project information management (PIM) tools including multi-language localization and configurable workflows.
AI content production is becoming increasingly mainstream, meaning that it’s become the sole focus of many competitors - jasper, copysmith, and Ryter to name a few. So by expanding beyond AI content into PIM software, Talkoot’s product becomes more competitive, and relatively unique. That's because, even if rival PIM software companies like Pimberly are incorporating AI into their platforms, they're not doing so as a content creation tool.
So Talkoot have been smart in securing a fairly unique foothold in a growing and competitive market. Plus, many are crediting the PIM market boom to the increased leveraging of AI, so Talkoot’s gamble was one that put the company on the right side of progress.
Kirsty
Company Specialist at Welcome to the Jungle
Dec 2021
$0.8m
LATE VC
Mar 2019
$1.7m
SEED
Brian Hennessy
(CEO)Prior to founding Talkoot, he spent his career helping large consumer brands put their story to work, first as the global writing director for adidas, then as founder of Thread, a story studio.
Jason Buffington
(CTO)Previously the lead software architect at On Demand Analysis, before moving on to serve as CTO at Pagemunk.
Derwyn Harris
(CPO)Before Talkoot, he co-founded Jama Software, a system used by many Fortune 100 companies.