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Their mission is to provide strategic targeting and media planning solutions to advertisers, agencies, data suppliers and media sales houses.
Founded in 1968, Telmar was the first independent supplier of computerised information services to the advertising industry. It has since grown into a leading provider of media planning tools and data integration solution in the digital space. Telmar's solutions are data agnostic, meaning that they have access to over 8,000 datasets, allowing for better segmentation of customers and multibasing using its proprietary algorithms to rapidly gauge frequency and reach.
In 2018, Telmar was acquired by Liiv, a company founded by Telmar CEO James Ingram. It has since made a strategic aquistion of its own, purchasing consumer insights platform Helixa. These moves allow Telmar to offer more effective data integration and market intelligence tools to its clients and allow it to reach the wider customer base of its parent company. Partnerships such as it's 2021 tie up with ID5 indicates that despite its age, Telmar is more than capable of moving with the times as it grows its data gathering capabilities in cookie-less environments.
Freddie
Company Specialist at Welcome to the Jungle
James Ingram
(CEO, not founder)With over two decades of experience in the visual and creative arts industries, James is an experienced entrepreneur and global technology executive. He has served as CEO of Telmar since October 2019, alongside founding LiiV.
Gary Mosson
After joining Telmar in 2004 as Broadcast Client Service Manager, Gary rose to Vice President of Account Services and Country Manager. Since July 2020, he has served as Revenue Director.