TelmarHelixa
Media, marketing & advertising planning tools
- 101-200 employees
- B2B
- Marketing
- Advertising
- Data Analysis
- Hudson Square, New York, NY
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Company mission
To help clients connect brands to consumers through unparalleled insights.
-2% employee growth in 12 months
Our take
Founded in 1968, TelmarHelixa was the first independent supplier of computerised information services to the advertising industry. It has since grown into a leading provider of media planning tools and data integration solution in the digital space. TelmarHelixa's solutions are data agnostic, meaning that they have access to over 8,000 datasets, allowing for better segmentation of customers and multibasing using its proprietary algorithms to rapidly gauge frequency and reach.
In 2018, Telmar was acquired by Liiv. It has since made a strategic acquisition of its own, purchasing consumer insights platform Helixa, becoming TelmarHelixa. These acquisitions enable it to offer enhanced data integration and market intelligence tools to its clients, while tapping into the broader customer base of its parent company. And collaborations with the likes of ID5 show that, despite its long history, the company can expand its data-gathering capabilities in a cookie-less world.
Freddie
Company Specialist at Welcome to the Jungle
Leadership
Dave Currie
(CEO)Over the past 20+ years, Dave has led and scaled businesses at the intersection of media, marketing, and technology. They were previously CEO of Winmo, AAR Partners and Catapult New Business.