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To redefine the way companies access education and scale.
A fundamental change in commercial culture has occurred. Where before, brands relied on one-way communication with an ‘audience’, a rising standard of consumers for authenticity and intimacy has driven an explosion in ‘community-led growth’. The Alliance is capturing that shift in the professional development vertical.
The company has created a unique community-based professional development template for different job types. Each brand has its own set of resources, communities, events, reports and mentors connecting professionals seeking growth. For example, The Product Marketing Alliance is one of its fastest-growing marketing brands, reaching 10,000 members in its first sixteen months.
The Alliance is now working on expanding its portfolio of brands to other job types and is now home to 15 professional communities. By supporting a range of organizations - from startups to Fortune 500's like Amazon, Comcast, Microsoft, Salesforce, and IBM - the Alliance is helping teams achieve their growth goals.
Steph
Company Specialist at Welcome to the Jungle
Richard King
(Founder & CEO)Founder of Acara where they serve as the VP of Product. Previously a Senior Product Manager at Arctic Fox.