The Goat Agency
Global influencer marketing agency
- 201-500 employees
- B2B
- Marketing
- Advertising
- Chelsea, New York, NY
Jump to section
Company mission
To help brands influence everywhere, to continue driving the human media revolution forward, and to empower content creators in all their forms.
Our take
The Goat Agency is a global influence marketing agency that's been leading the way since 2015. It's part of WPP Media, the world's biggest media investment company, and helped brands grow their name through the power of content and social media. And representing over 650 social and influencer experts across 37 markets worldwide, they certainly know their stuff.
From big-name campaigns to everyday scroll-stopping content, Goat works with some of the worlds most recognised brands, like Mars, Ford, NIVEA, Dell, Unilever, and Tesco, just to name a few. They deliver everything from influencer-first strategy and discovery to campaign, content, and media execution.
As influencer marketing continues to grow and creators become some of the most influential voices online, Goat is leading the way with bold, unexpected ideas. Take their campaign for Arla's Cravendale milk, where they paired Clarkson's Farm star Kaleb Cooper with Rapper and chef Big Zuu. The unlikely duo hosted a birthday party on a working dairy farm, blending comedy with education to bring Cravendale's "Fresher for Longer" message to life. It's this kind of unconventional collaboration that proves how smart, creator-led marketing can entertain, inform, and deliver real results.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Regular social events and ongoing clubs
- Provided MacBook laptop to work from
- Flexi-hours
- Hybrid Working
- £200 grant to make your working from home set up comfortable once you’ve passed probation
- Health and wellbeing allowance once you’ve passed probation
- Health Insurance after you’ve passed probation
- Life Insurance Policy
- 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
- Birthday & Work Anniversary Days Off
- Length of Service Gifts
- In-Office Benefits such as beauty treatments & yoga
- Flexible Bank Holidays
- Volunteering Days
- Free Flu Jabs
Leadership
Arron Shepherd
(Co-Founder)After co-founding The Goat Agency in 2015, Arron served as the CEO until 2025. Previously, they co-founded Sportlobster where they served as the COO for 3 years. They also spent 4 years at The First Group as a Director of Business Development.
Nick Cooke
(Co-Founder)Previously the Head of Marketing and Communications at Sportlobster and a Sales Director at Life Clubs.
Harry Hugo
(Co-Founder)Harry is currently a Chairman at Farnham Town Football Club. Previously, they co-founded Fresh Press Media and served as the Head of Social at Sportlobster. They also spent some time writing articles for LFCTour.com.