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The Mothership

Sustainable brand builder for consumer products

The Mothership logo
21-100 employees
  • B2C
  • Retail
  • B2B
  • Sustainability
  • Marketing
  • Design
  • Advertising
  • Consumer Goods
  • eCommerce
London, UK

Company mission

The Mothership's mission is to bring the power of multichannel marketing and digital-first branding to the best consumer products.

37% female employees

Our take

The Mothership is attempting to take on the eCommerce rollup space, which is growing at warp speed. The idea is simple; well financed companies buying up smaller brands and growing them, and it’s proving very effective.

It’s already a crowded space, with Thrasio the first to gain unicorn status, while the likes of OpenStore, Razor Group, Branded, and SellerX are giving chase. The Mothership is backing itself to hold its own by targeting sustainable brands. Indeed, it’s committing a portion of its equity to a sustainability and social mobility foundation, which could appeal greatly to conscious small business owners.

The Mothership has some good reasons to be confident. Aside from its significant funding, the six strong founding team is each heavily experienced in their own skillset, from creative direction to data analytics. Indeed, a number of the team come from leading customer generation company MVF, including its founder and former CEO Titus Sharpe.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Gym Membership Sponsorship
  • We are "distributed by design". We have offices in London and Barcelona and 25% of our staff work remotely. While we think there are some benefits to be had from being in an office together, the company operates so that no one ever *has* to be in an office, bar off-site meetings.
  • Company Equity
  • We're working on a more comprehensive package: watch this space!

Company values

  • Take big bets - Happy to take calculated risks, overcome the fear of failure and look at big bets as a chance to discover and explore.
  • Eager to learn - Always open to new ways of thinking, seeks feedback and sees being challenged as a chance to grow.
  • Data and customer-driven - Make intentional decisions fuelled by customer insights and reliable qualitative and quantitative data.
  • Take ownership - Strive to always support the team and the wider company sometimes beyond your own tasks.
  • Conscientiousness - Desire to execute the role thoroughly and to a high standard.
  • Enthusiasm - Energised by the part you play in our journey, with a hunger to connect and contribute.
  • Positivity - See challenges as stepping stones and mistakes as lessons.
  • Driven by Sustainability - The Mothership is committed to sourcing sustainable brands or brands we see potential to become sustainable.

Funding (1 round)

Mar 2022

$22m

ANGEL

Total funding: $22m

Leadership

Titus Sharpe

(Executive Chairman)

Founded Europe's largest customer acquisition business MVF. Prior to this they founded B2B lead generation company Approved Index. Entrepreneur of the Year at the National Business Awards in 2015.

Capital Investor. Founder of Osney Media and Fast Growth Icons. Former Director at Delegate Select, SommelierCellar, and Talent Puzzle, and former Chairman of business growth programme Growth Builder.

Suthe Yogalingam

(Director of Data Analytics)

Former Senior Product Analyst at Remitly, Product Analytics Manager at creative businesses marketplace Notonthehighstreet, and Senior Product Analyst at Expedia.

Ian Pierce

(Creative Director)

Former Art Director at InStyle, John Brown Media, and fast growth menswear brand SPOKE. Previous clients include John Lewis, Net-a-Porter and Virgin.

Alex Lynch

(PPC Director)

Former Senior SEO & Team Lead at MVF. Founded proprietary CMS the Experts Publishing Network in 2010.

Laurence Booth-Clibborn

(Growth Marketing Director)

Was UK Fintech company iwoca's Growth Lead prior to co-founding The Mothership. Before this they were Eastnine's Growth Lead and MVF's Marketing Strategy Manager.