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The Nudge
Notifications to empower activity planning
- 21-100 employees
- B2C
- Lifestyle
- Entertainment
- Social
- Mobile
- Union Street, San Francisco, CA
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Company mission
To become the one-stop-shop for planning free time, because life is short and it’s too damn easy to be lazy!
Our take
In a world where everything is being made easier, it’s not hard to become complacent or potentially lazy. Tech of all kinds is making life that little bit simpler and binge culture is at an all time high, while getting outside and exploring often falls by the wayside.
Aptly named “The Nudge” is a company that does what it says on the tin, sending text notifications (nudges) to users to get out and explore what’s going on around them. Initially delivering simple nudges for music and fitness activities, it has expanded into more specific nudges like “The Ally Nudge”, which promotes activities that support the Black community.
Initial funding has allowed the company to establish itself, and its tactful approach to promotion has attracted over 100,000 members. Long term plans for the company include offering booking services for the activities it promotes. It will be exciting to see how The Nudge continues to grow and further enhance its product as time goes on.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Generous equity grants
- 401k
- Medical, vision, and dental
- Company-sponsored budget for having fun and creating content
- Minimum 20 days vacation
- Annual team offsites
- A shiny new laptop
- A paid co-working space (if role not in SF)
Company values
- Get your nudging in - Live the mission. If you don’t spend your “nudging bonus” every quarter (company sponsored budget for having fun), you lose it!
- Make shit happen - We empower our team to own their work, embrace failure, and move fast. This requires that people be self-directed, aka make shit happen
- No babysitters - We don’t have time to be looking over each other’s shoulders
- Disagreement is where the magic starts
- Treat Nudgers like royalty - Without our users, we are literally nothing. We read every incoming text, we send cases of craft beer to Nudgers when we screw up, and our CEO emails with at least 20 Nudgers per week, every week
Funding (last 2 of 4 rounds)
Sep 2022
$8m
SERIES A
Mar 2021
$3m
SEED
Total funding: $13.6m
This company has top investors
Leadership
John Peterson
(CEO & Co-founder)Previously founded Livday and 9 Financial. Also worked as a Growth Consultant at ZS Associates.
Sarah Peterson
(Co-founder)Worked as an Innovation Institute Scholar at ThinkImpact and went on to work at Apple through several roles, most recently as Strategy Lead for Switzerland.