The Personalised Co
Personalised nutritional products
- 1-20 employees
- B2C
- Nutrition
- D2C
- Wellbeing
- eCommerce
- Acton, London, UK
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Company mission
Personalised Co's mission is to help an entire generation become the happiest and healthiest version of themselves by providing personalised, daily nutritional products.
Our take
The UK's vitamin and supplement industry is worth over £500m and remains mostly served by legacy pharmaceutical heavyweights like Pfizer and Bayer. With 74% of adults in the UK deficient or suboptimal in a number of vitamins or minerals, Personalised Co is passionate about making personalised supplements accessible and affordable for everyone.
The Personalised Co provides its customers with expertly tailored daily nutritional products delivered directly to their door. In addition to vitamins, it also offers the world's first fully customised protein powders. New customers complete a quiz to understand their needs and are matched with products delivered on a monthly basis.
Working closely with industry-leading nutritionists, The Personalised Co prides itself on using exclusively natural ingredients, skipping fillers, binders, chemicals and bulking agents. With 1.9 billion potential combinations, none of their products contain gluten, dairy, soy, artificial colourings and E numbers.
The Personalised Co's edge on powder proteins provides a competitive advantage in this space, but if they're able to grow their user base consistently and adapt to ongoing trends, they have a great shot at disrupting this lucrative market.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
Company values
- Insight - We combine nutritional knowledge with innovative technology in order to understand what's right for you.
- Open - We believe in transparency, which is why we'll always let you know where we source our ingredients.
- Easy - One simple, convenient daily sachet - because life is too short for cupboards overflowing with tubs, tubes and pouches.
- Personal - Personalisation is also about support, which is why you'll have ongoing (and free!) access to a qualified nutritionist.
Funding (2 rounds)
Oct 2020
$0.4m
SEED
Jul 2019
$0.3m
SEED
Total funding: $0.7m
This company has top investors
Leadership
Christian Samuel
(Co-founder)Previous Founder of Paper Agency and Resooma.
Sam Zappi
(Co-founder & CEO)Previous co-founder of University Cribs and experience as Marketing Manager at Inception Group for 1 year.