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The Plate
Creator platform for the food industry
- 1-20 employees
- B2C
- Marketplace
- Food
- Social
- Video
- Community
- Prenzlauer Berg, Berlin, Germany
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Company mission
The Plate's mission is to give back creative freedom to culinary creators.
Our take
The Plate is a new platform looking to tap into the creator economy for the culinary industry. They offer culinary talent a free, and ad-free, platform from which they can host live streams and creator chats, and build a subscriber base. The Plate then take a portion of any revenue made by creators.
This model has proven remarkably successful across a number of sectors, and it’s clear to see why: creators have complete ownership over audiences, branding, and business growth, and the commission they give up is relatively modest. Once a platform has gained traction, as happened with Substack, for example, or Patreon, it simply offers a more cost-effective solution than legacy institutions. It’s not just a smart opportunity for culinary creators, either. Major brands like Monufuku and Condé Nast have brought substantially more revenue back into their core business by way of fostering the brand and content-production of individual cooks.
So The Plate is on well-trodden and potentially highly lucrative ground - and the model does not yet appear to have been applied to the culinary sector in any substantial way. The Plate launched a beta version in late 2021, so it will be interesting to see whether the creator economy can support the same gains in the culinary sector as it has done elsewhere.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Exciting industry: Be at the forefront of the booming creator economy trend and help pioneer new ways for the culinary world
- High impact role: Take full charge of your area of expertise in an environment that values ownership but is always here to support
- Passionate and ambitious team: Join our highly qualified and passionate team and help building The Plate’s success story
- Office in the heart of Berlin: Work from our office in Mitte enjoying fresh snacks, drinks and a rooftop with view on the Fernsehturm
- Great team experience: Become part of our curious, passionate and diverse team cherishing our joint love for good food in regular team events
- International network: Backed by leading investors we have access to a diverse and international network in the food industry and beyond
Company values
- We are personal: As a creator platform our focus lies in people - we celebrate individuality!
- We are creators: Proactivity and ownership are key entrepreneurial qualities and will get you far in this team!
- We are enablers: Humility is a superpower helping us foster an empowering and respectful team environment!
- We are ambitious: Confidence, clarity and focus allow us to pioneer new ways for the culinary world!
Funding (1 round)
Sep 2021
$1.3m
SEED
Total funding: $1.3m
Leadership
Nadine Erk
(Co-founder & CCO)Previously a Senior Associate at McKinsey & Company, with a background in business and healthcare consultancy.
Isabell Weiser
(Co-founder & CEO)Previously a Strategy Consultant at Bain & Company, with a background in business.