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To generate authentic connections and advocacy between brands and 'people of influence'.
3% employee growth in 12 months
In influencer marketing it is key that brands choose the right talent who have a genuine passion for their product and can connect them to the relevant audience. In parallel, influencers must choose brands that their followers care about. The Room aims to facilitate authentic connections between the right brands and the right influencers. It is an exclusive members-only online community where mutually beneficial partnerships are formed between brands, charities and influencers.
On the platform, brands can see what influential people are doing in their space at any one time and connect with those who genuinely fit them. Unlike other influencer networks, it works on the basis of value trade rather than paying influencers for their exposure - very often no money is exchanged
In the near future, The Room plans to scale globally, to launch their service that differentiates itself in a rapidly growing market of modern marketers.
Steph
Company Specialist at Welcome to the Jungle
Alex Payne
(Co-founder)TV presenter for Sky Sports and host of The Good, The Bad & The Rugby podcast.
Tanya Hamilton-Smith
(Co-founder)Former Head of New Business of advertisement company J. Walter Thompson.