Thingtesting
Review platform for modern CPG brands
- 1-20 employees
- B2C
- Marketplace
- Reviews
- Consumer Goods
- Alphabet City, New York, NY
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Company mission
To make online shopping more transparent.
Our take
Due to the rise of online brands and paid influencers, it has become increasingly difficult to differentiate between brands and get a good sense of quality and value. Thingtesting aims to solve this problem by creating a simple solution: a directory of the best internet-born brands.
Gyllander, the founder, started Thingtesting as a side project while working at a VC company. After launching on Instagram, the account became increasingly popular among users, accumulating more than 57,000 followers and reviewing 100s of products. Realising there was demand for a trustworthy resource to make more informed purchase decisions, Thingtesting was reborn as a D2C platform that could build more transparency into the internet brand space.
The company aims to continue building out its review platform and powering its international growth. As such, Thingtesting aims to become the go-to place to talk honestly about new things.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Our transparent culture and ownership mentality means you’ll be a key voice in our strategy and prioritization decisions
- A truly entrepreneurial environment - everything you do will result in tangible impact on Thingtesting’s product and brand
- A friendly and nurturing atmosphere to grow in. You’ll get mentorship and support to learn new and improve existing skills
Funding (2 rounds)
Feb 2021
$2m
SEED
Sep 2019
$0.3m
SEED
Total funding: $2.3m
This company has top investors
Leadership
Jenny Gyllander
(CEO)Previously VC at Backed VC in London & CMO of Slush.