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ThirdLove
Inclusive bra and underwear brand
- 101-200 employees
- B2C
- Retail
- Fashion
- Financial District, San Francisco, CA
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Company mission
To empower women to feel confident in their day-to-day lives by providing them with great-fitting and comfortable underwear and bras.
-11% employee growth in 12 months
Our take
Many women will know the discomfort of an ill-fitting bra or the awkwardness of a bra-measuring session. Startup lingerie brand ThirdLove are doing things differently.
ThirdLove is a premium lingerie company that snubs traditional sizing charts and instead offers more than 80 bra sizes, including half-cups, to cater for women of any size or shape. In addition to building the brand to a valuation of more than $750 million, ThirdLove has a social mission and has donated over $40 million worth of bras to multiple charitable organizations.
The company remains a challenger to established apparel brands such as Victoria’s Secret, which leads the way in a competitive $42 billion lingerie market. The company also faces competition from other industry challengers including True&Co, Brayola and Lively. A recent move to sell a portion of its range through Amazon's marketplace will bring in additional customers for the brand and give it a boost in a competitive market.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Paid parental leave
- Discounted and free products
- Flex time off
- Medical/Dental/Vision insurance
Company values
- Put customers first
- Adaptive
- Positive
- Responsible
Funding (last 2 of 4 rounds)
Feb 2019
$55m
SERIES B
Feb 2018
$55m
SERIES B
Total funding: $123.6m
This company has top investors
Leadership
Heidi Zak
(CEO)Heidi worked at Bank of America and McKinsey for a combined 5 years before taking an MBA at MIT. She then spent 3 years at Aeropostale and 2 at Google before leaving to co-found ThirdLove in July 2012.
David Spector
(Chairman)After an MBA at MIT, David spent over 2 years in Management at Google, prior to working as an Investor and Partner at Sequoia Capital. He co-founded ThirdLove with Heidi in July 2012, and has served as President since.