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To make eating nutritious, plant-based foods incredibly convenient and accessible.
Few candidates hear
back within 2 weeks
12% employee growth in 12 months
Thistle is an ethical food provider which delivers meals directly to the doorsteps of its customers. It's core aim is to make eating healthier easier – in the form of thrice-weekly cooler bags containing pre-prepared dishes ready for immediate consumption.
Central to this process is the team of nutritionists and chefs that has been hired by Thistle, with the intention of creating world-class meals. There's a focus on season-based nutrition with the platform, while there are also an array of vegan options available. Menus are designed to meet the macronutrient needs of consumers and are always free of added sweeteners and preservatives.
Thistle has found a comfortable niche by offering regular, but not on-demand deliveries (hence maintaining good unit economics), owning the production and delivery process end-to-end rather than relying on third parties. Similar attempts at providing prepared healthy meals on demand have failed - like Sprig, SpoonRocket, and Munchery – but in spite of heavy competition from local incumbents, Thistle's approach to healthy eating has proven successful so far.
Steph
Company Specialist at Welcome to the Jungle
Jan 2021
$10.3m
SERIES B
Jan 2020
$5.7m
SERIES A
Ashwin Cheriyan
(CEO)After graduating from Brown they joined Simpson Thacher & Bartlett as an M&A Associate. Also co-founded WeGoFair, and is a prolific Angel Investor.
Shiri Avnery
(President)Studied at Brown and the University of Texas, and received a PhD from Princeton. Co-founded WeGoFair in 2012.