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ThoughtMetric
Digital Marketing Attribution for E-Commerce
- 1-20 employees
- B2B
- Marketing
- SaaS
- Data Analysis
- Financial District, Boston, MA
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Company mission
To solve marketing attribution for e-commerce companies.
Our take
Small and medium-sized businesses tend to focus on growing their brand or market share, meaning that they often lack the resources to analyse their performance. Furthermore, siloed marketing data can lead to missed opportunities and slower decision-making, slowing the growth of SMBs.
ThoughtMetric is a B2B SaaS startup that assists SMBs in understanding their marketing performance and scaling their data-driven decision-making. It combines siloed marketing data, complex customer journey analysis and revenue attribution data to take a temperature check of SMBs. Its analysis leads to actionable insights and a holistic picture of a company’s marketing performance.
ThoughtMetric is bootstrapped yet small in size. It will have to grow its own market share if it is to become a trusted aid for SMBs. Its founder's prior experience as a software engineer for the likes of Warner Brother Games shows that ThoughtMetric has the pedigree behind it.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Competitive compensation packages, including early stage equity
- Flexible PTO
- Health, vision, and dental insurance
- Free gym membership
Leadership
Michael Signorella
(CEO & Founder)Previously Senior Software Engineer at Ampion Inc, CEO & Founder at Silver Goblet Games, Software Engineer at WB Games Boston and Apprise.