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TikTok
Short-video sharing app
- 1001+ employees
- B2C
- Lifestyle
- Social
- Social Media
- Mobile
- Video
- Fox Hills, Culver City, CA
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Company mission
To inspire creativity and bring joy.
62% employee growth in 12 months
Our take
TikTok is a video-sharing social networking service to create and share a huge variety of entertaining videos. The platform allows users to share videos between 15 seconds to 3 minutes, allowing users to connect and collaborate with users worldwide.
Much of TikTok's success comes down to the fact that it has created a new type of social media not dependent on who users follow, unlike Twitter and Facebook. The app is free to download, and generates its money from advertising interspersed between video content. TikTok works on a highly personalized and intelligent algorithm, matching users with ever more relevant content using its sophisticated backend matching power. This means users never run out of relevant material, and why users find the app so addictive, often spending twice the time on the app compared to Facebooks offerings.
TikTok's biggest markets are in the United States, Europe, Brazil and Southeast Asia, while its parent company ByteDance is headquartered in China. TikTok's worldwide growth in popularity has been exponential with circa 2B users and 30M daily active users, a number that continues to rise rapidly as its platform develops further.
Freddie
Company Specialist at Welcome to the Jungle
Leadership
Shou Chew
(CEO, not founder)Previously served as Director and President of International for Xiaomi Technology, Partner for DST Investment Management, and has experience in Investment Banking for Goldman Sachs.
Diversity, Equity & Inclusion at TikTok
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too