TixTrack
Ticket sales optimisation software
- 21-100 employees
- B2B
- Marketing
- Entertainment
- Events
- SaaS
- Historic Core, Los Angeles, CA
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Company mission
To support its clients by creating superior ticketing solutions for performing arts, cultural institutions, attractions and immersive experiences through a combination of modern technology, beautifully simple design, and the art of listening.
Our take
Though companies such as Ticketmaster have a monopoly on the events tickets sales platform market, companies such as TixTrack are making inroads in the industry and putting pressure on larger monopolies. Tixtrack’s two flagship products are Niven, designed for the reserved seating industry in live entertainment, and Ticketure, focused on the arts, museums, and attractions industries where general and timed admission tickets are commonplace.
Both products of TixTrack are mobile-first, and TixTrack’s focus on general and timed admission events and cultural hubs separates it from the large competitor Ticketmaster. With technology that enhances companies’ User Interfaces as well as Advanced Analytics tools for venues, TixTrack has bagged big-name clients such as the Shakespeare Birthplace Trust, which has used TixTrack to upgrade its ticketing systems.
The Nederlander Organisation purchased TixTrack in 2022 and is known for its BroadwayDirect platform that promotes Broadway shows. The purchase by Nederlander provides TixTrack with a considerable advantage in the high-revenue Broadway market against Ticketmaster, and will no doubt aid its growth in other markets too.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Commit to our long-term business-to-business strategy with steady, manageable and sustainable growth
- We welcome all, invest in people and foster a culture aligned with our core values that cultivates accountability
- We engage in high-quality software development that supports building the world’s best ticketing solutions for our customers
- We are open and honest with our company, work friends, and customers while working together to constantly improve
- We measure our own success by that of our customers
Leadership
Steven Sunshine
(CEO)Currently a Principal at Sunshine Consulting. Previously President at Smiths Detection, CEO at Cyrano Sciences, Inc, Senior Scientist at Raychem Corporation.
Michael Arya
(VP of Sales & Marketing)Previously Self-Employed after studying at Loyola Law School.