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To be the undisputed leader in using blockchain to allow artists to evolve and profit from their creative process.
NFTs have become a large talking point within the fine art world, with many arguing that crypto and blockchain technology creates legal challenges surrounding ownership and citing intellectual property and regulatory problems when transferring real-world art into the digital space. Tonic aim to be just that, a tonic for those worried about the increasing interconnectivity of digital and real-world art.
Through Tonic’s digital galleries and generative art exhibitions, the company aims to provide crypto and non-crypto natives with a safe space in which to learn about, trade, and collect fine art NFTs. Using a web interface not unlike traditional commerce websites, Tonic is closing the gap between the two worlds, hosting digital exhibitions and auctions that help to expand awareness of contemporary artists and provide a new way for buyers to enter the art market.
Though a small and young company, Tonic has raised respectable funding and will use it to expand its client base and reach more artists for collaboration.
Kirsty
Company Specialist at Welcome to the Jungle
Apr 2023
$5m
SEED
Susannah Maybank
(CEO & Co-Founder)Previously MBA Candidate at Stanford University, Head of Digital at Gagosian and MA Candidate of History of art at Courtauld Institute of Art.
Mariam Naficy
(Co-Founder)Currently Member of the Board of Directors at Victoria's Secret, Medium and Yelp. Founder and Co-CEO at Minted and Founder and Managing Partner at Heretic Ventures.