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Touch's mission is to be the number one self-serve, interactive content creation platform for the sports industry by making it easy to create premium, interactive pre-match, live match, and post-match engagement experiences, validated by sports fans and valued by sponsors.
The global sports technology market size is expected to reach revenues of $36.81 billion by 2027 due to an increasing number of sports leagues and prize pool events, and the rising demand for audience engagement. Touch’s focus on pre-match, live match, and post-match engagement experiences taps into this burgeoning market and the demand for virtual access to sport events.
Touch allows brands to combine intelligent workflow automations and customisable engagement templates using brand guidelines, with third-party sports data to create interactive, free-to-play engagement experiences. Touch has a thriving set of competitors, including Kahoot! and Monterosa, both of which have an advantage of being longer established platforms.
The company recently added player ratings to the platform, allowing sports fans to decide on their stand out players come the final whistle. Interactive games improve fan engagement, and they also support data enrichment. Entering the market at this time, with a strong focus on data capture and analysis, is a recipe for success in the market.
Steph
Company Specialist at Welcome to the Jungle
Arturas Starovoitovas
(Director & Managing Partner)Master and Bachelors in Business Administration from Kaunas University of Technology. CEO of Coral Solutions for over 10 years.