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Trail

Operations management for hospitality businesses

Trail logo
1-20 employees
  • Hospitality
  • B2B
  • Internal tools
  • Productivity
London, UK

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Company mission

Trail are on a mission to help teams create great experiences for customers every day.

-6% employee growth in 12 months

Our take

Trail is an operations management software focused on the hospitality sector with clients including Wagamamas, Bill's and Brewdog.

Competitors, such as Opsware, focus on food safety compliance, but Trail argues that it offers this and more. When integrated with ePOS, rotas and other systems, Trail becomes the central operational hub for the entire organisation.

The company has impressed clients by providing operational software that feels like a conventional app, helping companies to build employee habits instead of relying on audits.

Traditionally the company focused its efforts on mid market and enterprise customers, but product development has opened Trail up to all different sizes of customers, including independents and national chains.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Minimum 25 days holiday (excl. bank holidays)
  • Work from home with some London office travel required
  • Video therapy sessions through Spill, to support positive mental health
  • Healthcare
  • Match contributory pension

Company values

  • Design from the team up - From managers to chefs to bartenders, software should be designed around how they work. We care deeply about the everyday staff experience
  • Build better habits - Excellence becomes second nature for the best teams. This is done through repetition & reward. We believe in habits, not audits, to run better businesses‍
  • Do one thing well - An ecosystem of connected, best in class apps has replaced the one-stop shop. We don't do consultancy, we don't do hardware - we build a great app

Leadership

Wil Grace

(Product Director)

Graduated from Warwick University before pursuing a career in production and user experience

Joe Cripps

(Managing Director)

Graduated from University of York in Economics before pursuing a career in project management and IT