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Trip
CBD-infused oils & beverages
- 21-100 employees
- B2C
- Retail
- Food
- Mental health
- Consumer Goods
- Wellbeing
- eCommerce
- Kensington, London, UK
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Company mission
TRIP's mission is to share calm in the everyday chaos by crafting authentically functional products that deliver calm, and look, taste and feel exceptional.
Our take
The CBD wellbeing market is reaching astounding heights at the moment, valued at around $13 billion and showing no signs of slowing down. Conservate estimates are forecasting it to be worth close to $25 billion by the end of the decade, while more optimistic expectations have that number at around $50 billion.
Two of the simplest ways of reaching consumers with CBD products are drinks and oils, and popular UK brand TRIP is covering both. Though only founded in 2019, TRIP has enjoyed a fast rise from hype-fuelled D2C-only company with a cult following, to now being stocked in major retailers like Sainsbury’s and Holland & Barrett.
Having secured a self-reported near 90% market share of the UK’s CBD space, the company recently closed a round of significant funding to drive its expansion into the US.
Interestingly, one of the key players in the funding round was former Depop CEO Maria Raga, who knows plenty about growing edgy brands into mainstream giants.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Holiday: 24 days + birthday!
- TRIP product discount & Friends + Family codes
- 1 Community day (taken whenever to undertake charitable volunteering of choice)
- Competitive salary
- Lots of fun! Great culture with regular team social & events
- Join early in the journey of one of the most exciting, progressive brands within FMCG!
- A chance to join an amazing team, with a diverse, high performance background
Funding (2 rounds)
Aug 2022
$12m
ANGEL
May 2021
$5m
ANGEL
Total funding: $17m
Leadership
Olivia Ferdi
(Co-founder)Former legal professional, serving as Principal Legal Counsel for luxury fashion platform FARFETCH before co-founding TRIP. Was previously an Associate at law firm Allen & Overy.
Daniel Khoury
(Co-founder)Former Goldman Sachs Financial Analyst, later joining Vitol Group to work in Oil Trading for seven years.