See other companies on Welcome to the Jungle
True Fit
AI driven size advisor for apparel shopping
- 101-200 employees
- Retail
- B2B
- Artificial Intelligence
- Enterprise
- Fashion
- SaaS
- Sales
- Government Center, Boston, MA
Jump to section
Company mission
To instil consumer confidence and loyalty across the globe
-4% employee growth in 12 months
Our take
According to many commentators, the pandemic was the final nail in the coffin for physical apparel retail. True Fit is playing a small part in this generational shift to digital.
True Fit is an artificial intelligence based technology that helps consumers know how clothes and shoes will fit them uniquely by matching them to the unique fit and style preferences of the catalogs of hundreds of their favorite retailers.
Crucially for the startup’s success, the company has over a decade of proprietary data helping to continuously refine its product. That’s all made possible by an impressive team building out relevant features both for shoppers and retailers.
Many brick and mortar retailers are dealing with a shift from around 20% digital penetration to over 60%. Most of True Fit’s energies are dedicated to helping these customers smooth the transition with its customer insights and products.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Work/Life | We know that life doesn't stop when the work day begins. That's why True Fit offers flexibility to balance work and personal matters in our permanent remote-first work environment, as well as time off and leave plans, to prioritize personal well-being and those "can't miss" moments
- Benefits | Our executive focus at True Fit continues to be to provide comprehensive benefits that are designed to support the needs of our employees and their families. True Fit is committed to designing benefits packages that are competitive, practical and encourage a healthy work-life balance. Our total benefits support employees’ current true selves, inspire future goals and support their journey upward
- We know that life doesn't stop when the work day begins. That's why True Fit offers flexibility to balance work and personal matters in our permanent remote-first work environment, as well as time off and leave plans, to prioritize personal well-being and those "can't miss" moments
Company values
- True Excellence | Continually raise the bar with integrity and honesty. Own your details.Face challenges and opportunities with confidence
- True Grit | We are all entrepreneurs. Embrace challenges. Earn everything. Lead with urgency and passion
- True Teamwork | Collaborate and leverage strengths to generate the best results. Elevate the voices around you and welcome diverse opinions. Seek to understand
- Live True And never lose sight of your why
Funding (last 2 of 8 rounds)
Dec 2021
$30m
LATE VC
Aug 2021
$11.7m
LATE VC
Total funding: $158.2m
This company has top investors
Leadership
William Adler
(CEO & President)Previously head of Timberland's B2B division. Also worked in a retail-focused Venture Capital firm. Before True Fit, they were on the Board of Directors for Threadsmith, a venture-backed, mass customization technology company for apparel markets acquired by Vistaprint.