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Tuggs

Freshly-prepared dog food made sustainably with insects

Tuggs logo
1-20 employees
  • B2C
  • Sustainability
  • Food
  • Pets
  • eCommerce
London, UK

Company mission

To feed dogs to thrive - not just survive - without sacrificing the planet.

60% female employees

Our take

Pet wellness startup Tuggs creates sustainable, freshly prepared dog food. As the first UK company to create fresh, insect-based dog food, the company is hoping to revolutionise the sustainable pet food market.

While its dog food is currently available in four UK retail stores, it is primarily an online, subscription-based platform. Tuggs creates personalised monthly health plans for their pets, developed from its proprietary algorithm, enabling owners to provide their dogs with tailor-made meals to keep them healthy and help them hit and maintain an ideal weight.

Having completed a seed funding round in 2024, Tuggs is well set to see continued growth as it plans to expand its range of products to include 6 recipes, treats, and supplements. As the door is also open for the company to expand into sustainable dog toys, the company has considerable growth potential.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Share Options
  • Flexibility on remote work
  • Office space in Notting Hill
  • Free Tuggs subscription for 1 dog
  • 25 days holiday plus all bank holidays
  • Weekly team lunch and team drinks
  • Dog-friendly office

Company values

  • Built For You And Your Furry Friend - Simplicity is at the heart of our revolution
  • Nothing But The Truth - We hold an oath to bark the truth and nothing but the truth
  • Tasty Enough For You - We're firm believers in the pet parent taste test. If it's not good enough for you, it's absolutely not good for our furry friends
  • Nutrition is Number One - We've meticulously crafted a set of unique recipes to give dogs all the daily nutrition they need to thrive, not just survive
  • There's No Planet B - We want to serve up smiles on a happy planet, and so it's vital that we protect the wellbeing of not only your pooch, but our collective home, Earth

Funding (1 round)

May 2024

$1.4m

Seed

Total funding: $1.4m

Leadership

Harry Bremner

(Founder)

Founder and Director of LSS. Founded HB&C Entertainment. Co-Founder & former Director of Tidal Media House. Founded Tuggs in 2021 after researching the dog food industry as part of his Masters' dissertation.

People progressing

Product Engineer

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