UTA

The entertainment landscape is in a permanent state of flux but the boom of digital & social media and its related figures has quickly engendered new kinds of talent. To remain on the cultural pulse, UTA has expanded its business into gaming, digital media and influencers, as younger consumers spend more time playing games or watching social content over traditional forms of media.

UTA is currently growing its literary business. With the recent acquisitions of Fletcher & Company and Curtis Brown, UTA took on the estates of esteemed literary figures like John le Carré and Ian Fleming. This reflects a larger competition between agencies to acquire intellectual property to develop into content. In doing so, UTA hopes to find competitive edge over other dominant agencies, WME and CAA.