UTA

The entertainment landscape is in a permanent state of flux, but the boom of digital and social media has brought rise to new kinds of talent. To remain on the cultural pulse, UTA has expanded its business into gaming, digital media and influencers, as younger consumers spend more time playing games or watching social content over traditional media.

With the acquisitions of Fletcher & Company and Curtis Brown, UTA took on the estates of esteemed literary figures like John le Carré and Ian Fleming. This reflects a larger competition between agencies to acquire intellectual property to develop into content. In doing so, UTA hopes to find competitive edge over other dominant agencies, WME and CAA.