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Unagi Scooters
Electric scooter manufacturer
- 21-100 employees
- B2C
- Retail
- Transport
- Mobility
- Electric Vehicles
- SoHo, New York, NY
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Company mission
To liberate people from the everyday frustrations, costs, inconveniences, and carbon emissions of traditional transport.
-11% employee growth in 12 months
Our take
Unagi is a scooter manufacturer on a mission to establish itself as the epitome of cool among eScooter brands. The company has strategically shared mobility campaigns in upscale settings such as luxury hotels, apartment complexes, and trendy co-working spaces. Notably, Unagi has secured a partnership with Google, introducing an Unagi subscription as part of the tech giant's commuter benefit package for its employees.
From a commercial perspective, Unagi's adoption of a subscription model adds an intriguing layer. While maintaining an aura of exclusivity, the subscription alternative to ownership enhances accessibility, transforming the brand's image and appeal within the market. While the true measure of Unagi's success is yet to unfold, the company exhibits considerable ambition, expanding operations into Australia, the UK, and Europe, and tapping into booming markets to fuel its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Company values
- Adventurous
- Individualistic
- Efficient
- Artistic
- Smart
- Design-forward
Funding (last 2 of 3 rounds)
Apr 2023
$17.3m
SERIES B
Mar 2021
$10.5m
SERIES A
Total funding: $31m
This company has top investors
Leadership
David Hyman
(CEO)Founded music streaming network MOG in 2005, then became CEO of Beats Music in 2012 after it acquired MOG. Prior to this, they were the CEO of music identification and management company Gracenote (acquired by Sony), and Senior Vice President of Marketing for MTV Networks. Was most recently Co-founder & CEO of the music video app Blin.gy, from 2013 - 2017.