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Uncrowd

Innovative customer experience analytics platform

Uncrowd logo
1-20 employees
  • B2B
  • Analytics
  • Business Intelligence
  • Machine Learning
  • SaaS
London, UK

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Company mission

To improve every customer experience on the planet

Our take

Uncrowd is a pioneering experience analytics platform, addressing a critical gap in the market. It gives businesses a complete view of their customer journey that they can benchmark against rivals. Traditional customer analytics often overlook broader competitive dynamics, making it challenging for retailers to understand why customers choose rivals. This hinders retailers' efforts to improve market competitiveness and customer retention.

To tackle this issue, Uncrowd introduces its Friction/Reward Indexing™ (FRi™) framework, using AI and ML algorithms. This approach gives retailers a three-dimensional view of their market positioning relative to competitors. By analysing shopping experience, purchasing friction, and customer preferences, Uncrowd provides actionable insights to optimise operations, enhance customer acquisition and improve overall customer experience.

A Microsoft Global Startup Partner of the Year and participant in accelerators Microsoft Pegasus Start Up, Plug and Play and LVMH La Maison des Startups, Uncrowd is set for significant expansion. Recent funding highlights Uncrowd's rapid growth and industry potential, with new capital being used to enhance its platform and grow its team.

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Freddie

Company Specialist at Welcome to the Jungle

Company values

  • Open-minded: Endlessly curious and brimming with passion and inspiration to dismantle and rebuild the CX industry
  • Collaborative: The ability to empathise and work with colleagues​ in a creative, stimulating environment
  • Self-driven: Willingness to graft, flexible thinking and a learning mindset

Funding (2 rounds)

Nov 2021

$3.8m

SEED

Nov 2018

$0.4m

SEED

Total funding: $4.2m

This company has top investors

Leadership

Richard Hammond

(CEO)

Pioneer of accurate CX measurement and originator of the Relative Attractiveness theory of friction and reward in retail. Author of 'Smart Retail' and 'Friction/Reward' (Pearson).

Rocky Howard

(CPO)

Co-founder of Uncrowd, specialising in fundamental data design and modelling, system design and analysis and UI/UX refinement.