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UnderTheDoormat
Luxury short-term and vacation rental
- 1-20 employees
- B2C
- Property
- B2B
- Travel
- Marketplace
- Renting
- SaaS
- Wandsworth, London, UK
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Company mission
To help every property fulfil its potential every day, by bringing professional short-term and flexible rentals to everyone.
50% female employees
Our take
UnderTheDoormat Group is an award-winning, high growth prop-tech scale-up in the short term rental sector, recognised by JP Morgan as one of the top Female Powered Businesses in the UK.
They have addressed the worldwide problem of properties being under-utilised and help property owners and partners to access and operate flexible rentals through technology and, guests to access the quality of a hotel in the comfort of a home, when it would otherwise be sitting empty. UnderTheDoormat Group provides SaaS-based B2B and B2C platforms, connecting properties and guests all over the world through a modern, integrated software stack.
The model may seem familiar with the likes of Airbnb, which is the brand people recognise in the industry, but Airbnb only fulfils one part of the value chain. UnderTheDoormat’s coordinated approach to management, sales and distribution has allowed it to successfully differentiate itself from rival companies.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Enterprise Management Incentive (EMI) tax-advantaged share option scheme
- Discretionary bonus scheme
- Flexible and remote working options (including sabbaticals)
- 25 days holiday plus the flexibility to buy or sell 5 days
- An exciting and fast-paced environment with lots of development and growth opportunities
- Friendly team and regular socials together
- Support from a mentor on how to grow your future career
- Informal ongoing development and training on key business skills, such as project management
- Cycle to Work Scheme
- Discounts for you and your family and friends on our homes
- Rewards for introducing new customers and team members
- Individual coaching through More Happi
Company values
- Be Open - From our property owners and our trusted partners opening their homes all over the world to guests, to our technology that facilities access to this growing industry to new audiences, and to visitors opening their guest guide for the first time and embracing new experiences, openness is at the heart of what we do at UnderTheDoormat Group.
- Inspire Trust - The trust our property owners give us to open their much-loved home to guests. The trust our technology partners have in us to share our industry expertise. The trust our companies put in us to be part of our industry wide platform. At the core of UnderTheDoormat Group is the trust and integrity we seek from others we work with and expect of ourselves.
- Share Experiences - Sharing experiences means we are continuously looking for ways to improve our product, our quality and our service and passing that knowledge on. From sharing our distribution channels with our technology partners to sharing guest experiences in our homes, sharing experiences is central to how we work together as a team and with our partners and guests.
- Stay Authentic - For us, staying authentic means rewarding and meaningful ways to travel, building our technology innovations into concrete products and not just empty PR opportunities, always doing what we say we will do and being our true selves – every time. We are clear about what we can (and can’t do). Above all, we always look for opportunities to bring authentic experiences to guests from all over the world when they travel.
Funding (last 2 of 5 rounds)
Mar 2022
$1.4m
SEED
Oct 2019
$0.7m
SEED
Total funding: $3.7m
This company has top investors
Leadership
Merilee Kerr
(CEO)Chairperson of the UK Short Term Accommodation Association. Before founding UnderTheDoormat in 2014, spent 14 years with Shell in a multitude of senior roles including Global Strategy & Portfolio Manager, and Global Maintenance Manager.
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