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Undertone
Cross-screen advertisement campaigns
- 201-500 employees
- B2B
- Marketing
- Digital Media
- Advertising
- World Trade Center, New York, NY
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Company mission
Undertone's mission is to create memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social.
19% employee growth in 12 months
Our take
The 20th century saw businesses leveraging TV and online advertising to market their brand, but to future-proof themselves in today’s digital landscape, businesses must advertise across mobile, tablets, and CTV. However, achieving this successfully requires careful targetting of advertisements through cookies, data that can be difficult to access due to privacy issues.
Undertone is a cross-screen advertisement campaign provider that aims to help businesses deliver targeted ads across all major digital platforms that are specifically curated to reach KPIs, without the use of cookies. The company aims to launch such high-impact campaigns in under 72 hours, personalizing them through proprietary data, and providing custom engagement tools for businesses to measure their success with.
Whilst the company undeniably faces competition from other omnichannel advertisement platforms, Undertone has managed to make a unique mark in the sector by tackling the obstacles that cookies present, leveraging proprietary data to navigate the challenge. The company has claimed that its methods deliver an average ad interaction time of 28 seconds, up to 200% increase in brand recall, and up to 120% life in purchase intent.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Robust wellness program including nutritional seminars, mediation, yoga and even a stipend to jazz up your home office
- Flexible time off policy, with 18 paid holidays + your birthday off
- Summer Fridays - from Memorial Day to Labor Day, you'll get a jump-start on your weekend
- Learning & development program
- 100% company‑paid medical and dental insurance plan
- Paid parental leave (this includes adoptions and surrogacies!)
- Stock options and a generous 401(k) matching plan
Company values
- Execution
- Creativity
- Passion
- Curiosity
- Community & Diversity
Funding (1 round)
Mar 2008
$40m
SERIES A
Total funding: $40m
Leadership
Dan Aks
(President, not founder)Was President and CEO at Antenna International, and sat on the Board of Directors at Perion Network. Before this, was COO at the Educational Records Bureau.