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Uniqode
QR code management
- 101-200 employees
- B2B
- Marketing
- Mobile
- Midtown East, New York, NY
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Company mission
To enable digital connections with every physical object and place on the planet.
Few candidates hear
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Our take
Smartphones have evolved into pocket computers with functionality far exceeding the most powerful desktop machines of yesteryear. However, despite their power, mobility and ubiquity, they are far better at getting us online than connecting with the world around us. Uniqode, formerly Beaconstac aims to change this, leveraging the power of mobile phones in marketing, services, and payments through a QR code management platform.
Up to 100 million people in the US alone are expected to scan at least one QR code in 2025, a rate growing at more than 5% per year. As a result, there are number of startups providing solutions in this space, including the likes of Flowcode, Scanova and QRTiger. However, Uniqode stands out with the range of customizations available, its automatic readability checking and the analytics its platform makes available to its clients. This difference has allowed it to grow an impressive customer base of over 20,000 companies including enterprises such as Amazon, United Airlines and Deloitte.
Uniqode's performance has caught the attention of investors, and it has recently closed a Series A funding round. This will be used for R&D and to expand the company's headcount with the aim of doubling its talent pool. As companies continue to seek new ways of reaching and interacting with their customers, Beaconstac is well poised to cement its lead in the market.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Meaningful equity
- Generous vacation policy
Company values
- Empathy : In a global work environment, we work with a diversity of personalities and viewpoints. Having an empathy-driven culture helps us understand each other better, work more cohesively, and ultimately deliver the results our customers expect from us.
- Incremental improvements : We work with the Kaizen philosophy in mind, which means making incremental changes. We believe this ensures speed of learning, iterating, and improvement.
- Customer-centricity : We are committed to prioritizing strategies and practices that create positive experiences for our users—both paying and non-paying—through communications, services, and products.
Funding (last 2 of 3 rounds)
Jan 2023
$25m
LATE VC
May 2019
$0.5m
SERIES B
Total funding: $27.5m
This company has top investors
Leadership
Sharat Potharaju
(CEO)Previously co-founded MobStac, and was the Head of Marketing & Communications (Jaago Re! One Billion Votes) for the Janaagraha Centre for Citizenship and Democracy. Before that was a Senior Investment Banking Analyst at Merril Lynch.
Was the co-founder & CTO of MobStac. Before that was Software Manager at Hillcrest Laboratories, an Information Technology Associate with Morgan Stanley and a Core Developer for Ximian.