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Unruly

Leading video ad platform

Unruly logo
101-200 employees
  • B2B
  • Enterprise
  • Internal tools
  • Marketing
  • Analytics
  • Social Media
  • Advertising
London, UK

Company mission

Unruly's mission is to deliver meaningful, provocative and emotional social video campaigns.

Top investors

-16% employee growth in 12 months

Our take

Unruly markets itself as a leading provider of emotionally driven social video advertising. Unruly sells video ad tech, including services to track and step up engagement. Unruly became one of the fastest-growing digital advertising companies of the 2010s.

In 2015, Unruly was acquired by the Murdochs' global media conglomerate News Corp. In 2020, News Corp sold Unruly to Tremor, a global leader in advertising technologies. NewsCorp still owns 6.91% of Unruly's global stock. Tremor and News Corp formed a mutually beneficial three-year partnership.

Unruly has over 2,000 direct publisher integrations and unique demand relationships with some of the world’s biggest advertisers. 2022 saw a number of lucrative partnerships between Unruly and the likes of GoogleTV and NewsGuard, indicating that despite several ownership changes, it's still a strong performer.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Fireside Fridays (early finish on selected Fridays)
  • Opportunity to acquire up to five additional holiday days a year
  • Season Ticket loans
  • Employee Assistance Programme
  • Fun office environment
  • 25 days holiday (excl. bank holidays)
  • Work from home opportunities
  • Health insurance

Company values

  • Deliver Wow
  • Inspire Change
  • Share the Love

Funding (2 rounds)

Dec 2012

$5.1m

GROWTH EQUITY VC

Jan 2012

$25m

SERIES A

Total funding: $30.1m

This company has top investors

Leadership

Scott Button

(Co-Founder & CSO)

Studied at Cambridge and Oxford, before working as CEO of Connextra, a UK-based ad serving firm. Co-Founded Unruly in 2006 and acted as its CSO.

Unruly 1