Upp
AI for online retail
- 21-100 employees
- B2B
- Artificial Intelligence
- Marketing
- Machine Learning
- SaaS
- Sales
- London, UK
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Company mission
To redefine how retailers navigate the complexities of an automated media landscape.
Our take
Online retail and eCommerce have seen a staggering evolution over the last few years, and the complexity of the sector’s networks has increased beyond the capabilities of human management alone. This is the problem that Upp is tackling, developing ML and AI solutions that optimises spending on advertisements and product discovery for customers.
With a focus on elevating businesses' use of Google Ads, Upp has helped brands such as Charles Tyrwhitt achieve more than a 50% increase in Google channel sales within a year of adopting Upp’s platform. This is a testament to Upp’s founders' experience in AI and the startup investment scene, combining engineering expertise with a deep understanding of the business of digital sales.
With a significant level of funding raised in 2023, Upp has used these funds to grow its sales through expanded marketing functions. It also wants to begin spreading its wings globally, attracting new customers through fresh automation solutions.
Freddie
Company Specialist at Welcome to the Jungle
Funding (1 round)
Jun 2023
$10m
SEED
Total funding: $10m
Leadership
Drew Smith
(Co-Founder & CPO)Previously Director of Product Strategy at Volo Commerce. Before that, worked as an eCommerce Consultant for the same company.