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Upp

AI for online retail

Upp logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Marketing
  • Machine Learning
  • SaaS
  • Sales
Fitzrovia, London, UK

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Company mission

To be the eCommerce Operating System of choice for all retailers by 2025.

Our take

Online retail and eCommerce have seen a staggering evolution over the last few years, and the complexity of the sector’s networks has increased beyond the capabilities of human management alone. This is the problem that Upp Technologies is tackling, developing ML and AI solutions that optimises spending on advertisements and product discovery for customers.

With a focus on elevating businesses' use of Google Ads, Upp has helped brands such as Charles Tyrwhitt achieve more than a 50% increase in Google channel sales within a year of adopting Upp’s platform. This is a testament to Upp’s founders' experience in AI and the startup investment scene, combining engineering expertise with a deep understanding of the business of digital sales.

With a significant level of funding raised in 2023, Upp intends to use its funds to grow its sales through expanded marketing functions. It also wants to begin spreading its wings globally, attracting new customers through fresh automation solutions.

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Freddie

Company Specialist at Welcome to the Jungle

Company values

  • Be a giver, not a taker - Leave it in a better state than you found it
  • Have integrity - Above all, do the right thing
  • Customer focus - Stand in their shoes
  • Simplify - Reduce complexity by embracing new ideas and be open minded
  • Succeed together - Collaborate and listen to others
  • Bias to action - Speed matters and many decisions are reversible
  • Take ownership - It’s not someone else’s problem
  • Data driven - We don’t blindly accept received wisdom
  • Growth - Have growth mindset – think big

Funding (1 round)

Jun 2023

$10m

SEED

Total funding: $10m

Leadership

Drew Smith

(CEO)

Previously Director of Product Strategy at Volo Commerce. Before that, worked as an eCommerce Consultant for the same company.

Ben White

(Investor Exec Chair)

Currently Investor Exec Chair at 1PS and Founding Partner at Notion Capital Partners LLP. Previously Investor and Non-Executive Director at Peoplevox and Loop Email.