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Tackling one of the biggest problems across the CPG industry: mis-matched payment terms.
Growing a CPG brand is incredibly working capital intensive, with inventory tying up ~40% of your cash. To unlock growth, companies can end up cutting dangerously fine to zero cash balances.
Upside helps tackle this growth problem for CPG companies by unlock net 30, 60, 90, and 120 day payment terms. That means they can produce new inventory when they need it, without interrupting their cash flow.
The startup is determined to launch a product that is a user-friendly as possible. That means pursuing further integrations with accounting software providers like Quickbooks while also delivering helpful features like credit limits.
Ultimately, the startup’s biggest challenge will be maintaining a healthy risk profile. In covering growing CPG companies’ inventory costs for months at a time it is taking a risk that some of these growing companies might fail. However, investment in its assessment technologies combined with healthy debt facilities should mean it can absorb some of these losses.
Kirsty
Company Specialist at Welcome to the Jungle
Feb 2022
$10m
SEED
Feb 2021
$2m
SEED
Justin Tormey
(Head of Platform)Joined Blockchain.com at the time of their Series A. Co-Founded two of his own SaaS businesses. Also worked as Head of Development at FlowEngine.
Nicholas Mares
(CEO)Previously founded Kettl & Fire, a shelf-stable, grass-fed bone broth provider. Also worked as a Project Manager at Zoomer, a Y Combinator company.