Upwave
Analytics platform for brand marketers
- 21-100 employees
- B2B
- Marketing
- Analytics
- Machine Learning
- SaaS
- Yerba Buena, San Francisco, CA
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Company mission
To make brand marketing more impactful by providing marketing measurement tech with their unique API.
-9% employee growth in 12 months
Our take
Upwave is a brand intelligence platform that aims to increase the impact of brand marketing for small and mid-size businesses in financial services, technology, and CPG. The company collects fast, up-to-date, and accurate data from millions of consumers and partner companies via its digital network and makes them accessible via a single platform.
The company has recently integrated its ad server with Google Campaign Manager to automate the process of feeding campaign metadata into its machine learning models. This is expected to make Upwave's predictive analysis engine cleaner, faster, and larger than ever to ensure it stands out amongst its competitors.
With the introduction of its 'Customer Lift' service that allows marketers to measure the impact of campaigns across their entire spectrum, Upwave is set to grab a foothold on this portion of the brand intelligence market.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
- Health insurance
- 401(K)
- Life insurance
- Parental leave
- Dental and vision insurance
- Health and wellness stipend
- Internet and cell phone reimbursement
Leadership
Chris Kelly
(CEO)Chris is a serial tech entrepreneur with experience in enterprise software, big data, brand marketing, financial services, and management consulting. He has founded multiple web startups, including an online college textbook market and DeliveryEdge, a same-day delivery service for consumer goods startup. Was a Management Consultant at McKinsey & Co. and an Investor at Matrix Partners.