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Upwave

Analytics platform for brand marketers

Upwave logo
21-100 employees
  • B2B
  • Marketing
  • Analytics
  • Machine Learning
  • SaaS
Yerba Buena, San Francisco, CA

Company mission

To make brand marketing more impactful by providing marketing measurement tech with their unique API.

-9% employee growth in 12 months

Our take

Upwave is a brand intelligence platform that aims to increase the impact of brand marketing for small and mid-size businesses in financial services, technology, and CPG. The company collects fast, up-to-date, and accurate data from millions of consumers and partner companies via its digital network and makes them accessible via a single platform.

The company has recently integrated its ad server with Google Campaign Manager to automate the process of feeding campaign metadata into its machine learning models. This is expected to make Upwave's predictive analysis engine cleaner, faster, and larger than ever to ensure it stands out amongst its competitors.

With the introduction of its 'Customer Lift' service that allows marketers to measure the impact of campaigns across their entire spectrum, Upwave is set to grab a foothold on this portion of the brand intelligence market.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Work from home opportunities
  • Health insurance
  • 401(K)
  • Life insurance
  • Parental leave
  • Dental and vision insurance
  • Health and wellness stipend
  • Internet and cell phone reimbursement

Company values

  • Unusually Caring - Celebrates others’ milestones, goes out of the way to know colleagues, respectful of others’ time and gives others the benefit of the doubt.
  • Bias Toward Action - Believes done is better than perfect, when sees a problem, addresses it without being asked to, honors commitments: does what they say they’ll do, doesn’t let discussion of a problem outlast time to solve it, and no task is beneath them.
  • Intellectual, not just Intelligent - Asks “why” often, curious about our industry and aspects of Upwave outside of their role, proudly wonkish, crisp and precise in communication, logical, structured approach to problem-solving.
  • Upwave Matters - Puts company goals ahead of their ego, respects how their piece fits into the whole puzzle, helps with tasks outside of their role, contributes to team bonding and the Upwave community, proud when Upwave wins, and fights harder when we lose.
  • Play Nice with Others - Gracious in disagreement, debates to learn, not win, takes their work seriously, but not themselves, energized by collaboration, and high EQ: aware of their impact on others.

Leadership

Chris is a serial tech entrepreneur with experience in enterprise software, big data, brand marketing, financial services, and management consulting. He has founded multiple web startups, including an online college textbook market and DeliveryEdge, a same-day delivery service for consumer goods startup. Was a Management Consultant at McKinsey & Co. and an Investor at Matrix Partners.