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Veylinx
Understanding consumer values with behavioral research
- 21-100 employees
- B2B
- Market research
- Business Intelligence
- Nieuwmarkt en Lastage, Amsterdam, Netherlands
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Company mission
To close the gap between what companies think their customers want and what they actually want using behavioral science. Their vision is to be the global leader in providing behavioral insights services and products to understand real wants and needs.
3% employee growth in 12 months
Our take
Veylinx was launched after its founder realised that massive companies, with huge financial resources, were still relying on the old fashioned and conventional market research method of using surveys. This was leading to huge differences between what products were priced as and what people were willing to spend for them.
Veylinx is standing out from conventional methods with its Nobel Prize-winning approach. Consumers participate in an actual purchasing experience by placing a single sealed bid on the products being tested. This means the results are genuine (consumer risks own money) and there is a realistic view of demand.
Procter & Gamble Unilever, Colgate-Palmolive, and Reckitt Benckiser are using Veylinx’s solution. The company will be using its recent funding to expand its team across Europe, accelerate product development, and launch a new platform.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Company lunch (who's not hungry)
- Autonomy (can you handle that)
- Offices Amsterdam, New York and Casablanca (who knows when you get to travel)
- Flat organization (we listen to your opinion)
- Every quarter different fun activities organized by team members (bootcamp, podcast club, ...)
- Contribution for home office equipment
Company values
- Customer Value
- Actions Speak Louder Than Words
- Short Feedback Loops
- Attention To Details
- First Principles Thinking
- Clarity
- Thoughtful Consideration, Forceful Execution
- Don't Reinvent The Wheel
- Play Hard
Leadership
Anouar El Haji
(CEO)Anouar holds a PhD degree in Marketing and two master's degrees all from the University of Amsterdam. They founded Veylinx in 2015.