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Violet

Universal eCommerce API

Violet logo
21-100 employees
  • B2B
  • API
  • Data Integration
Seattle Waterfront, Seattle, WA

Company mission

To create a more open, distributed, and collaborative version of eCommerce, where shoppers can buy products directly.

Top investors

30% female employees

Our take

Building innovative commerce applications has historically required building unique integrations into multiple eCommerce platforms. This can be a costly and inaccessible process for many sellers, who typically have little development expertise. Violet's universal API allows sellers to seamlessly integrate applications with multiple merchant platforms.

Violet's API enables applications to connect directly to a brand or retailer's backend system, meaning each in-app purchase is no different than a purchase directly on a merchant’s website. It integrates with all leading eCommerce platforms, including Shopify and Magento, and supports synced product data and dynamic checkout, allowing for an optimal customer experience.

Back in 2021, Violet raised $10 million in Series A funding, with big-name fintech company Klarna leading the investment. It has put this funding to use with the further development of its technology, while simultaneously scaling its customer base.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • 401k
  • Unlimited PTO (minimum of 1 day off per month), plus national holiday observance & quarterly company wellness day
  • Paid parental Leave for biological, adoptive, and foster parents
  • Violet will provide any needed equipment for you to best succeed in your role (laptop, monitor, etc)
  • Medical, dental, vision, and life insurance
  • WFH stipend to help you get your home office set up for remote work

Funding (2 rounds)

Oct 2021

$10m

SERIES A

May 2021

$3m

SEED

Total funding: $13m

This company has top investors

Leadership

Worked as Digital Account Director of Media Arts Design Agency. Co-founded early eCommerce company Comr.se. Was Senior Director of Retail at Luxoft.

Co-founded startup Davasso in 2008, and then worked as Lead Engineer at Comr.se. Was Lead Engineer of Internal Innovation at Target.