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Vita Coco
Coconut-based beverages
- 501-1000 employees
- B2C
- Retail
- Personal health
- Food
- Consumer Goods
- eCommerce
- Midtown Manhattan, New York, NY
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Company mission
To reimagine what is possible when brands deliver great-tasting, natural, and nutritious products that are better for you and better for the world.
Our take
Coconut water is a $1B+ market in the US, and it was fiercely fought over back when it was still emerging. Vita Coco ultimately came out on top, beating out Zico (ultimately shuttered following its acquisition by Coca Cola), and since then has spread its reach to over 30 countries worldwide.
It’s made some savvy product decisions to keep hold of this top spot. The Vita Coco brand has diversified to accommodate developing consumer priorities by including additional health and sustainability focused beverages. It’s also riding the recent canned-cocktail craze through a partnership forged with Diageo’s Captain Morgan. And, perhaps most importantly, it hasn’t meddled much with its prices in spite of the economic downturn.
Analysts predict this budget-friendly approach will see the top-tier company performing well in the event of a recession. Certainly, it will also give the company a boost in a market where coconut water is considered a premium beverage. There are whispers that Zico might be returning to the game - but this old rival will have a lot of catching up to do, especially off the back of a post-IPO secondary offering that has bolstered Coco's value.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Gas Card
- Phone Allowance
- Commuter Benefits
- Paid Maternity and Paternity Leave
- 401(k) + Match
- Professional Development
- Car Allowance
- Employee Product Allowance
- Paid Holidays and Unlimited Vacation
- Pet Insurance & Dog Friendly Office
- Financial Advisors
- CALM & PEERFIT Gym Membership
- Health Benefits
- Vita Coco E*Trade Account
Company values
- Inclusivity
- Transparency
- Optimism
Funding (2 rounds)
Feb 2011
$13.7m
EARLY VC
May 2010
$4.1m
EARLY VC
Total funding: $17.8m
Leadership
Michael Kirban
(Executive Chairman)Has been with the company ever since co-founding it back in 2004.
Articles
Endorsements
All
Opportunities to learn (1)
Supportive management (1)
Flexible working (1)
I've always felt supported in working in ways that work best for me. The balance between working from home and working in the office has made my weeks manageable. The unlimited time off and great communication from management has made my health and well-being something I feel comfortable prioritizing in my life.
People, HR, Recruitment
Flexible working
Aug 2022
I feel supported and encouraged to take advantage of learning opportunities. On top of that, the environment and culture make failing and making mistakes feel extremely safe. We are encouraged to take risks and go big and are supported in doing so rather than punished.
People, HR, Recruitment
Opportunities to learn
Aug 2022
My manager takes the time to care greatly for my well-being and shows genuine interest. They are supportive of my growth, communicate clearly and often, and share vision with clarity for the direction I'm heading as an employee and where we're headed as a team.
People, HR, Recruitment
Supportive management
Aug 2022