Vitl

Advanced nutrition platform

Vitl logo
21-100 employees
  • B2C
  • Personal health
  • Nutrition
  • Wellbeing
Westminster, London, UK

Company mission

To make you feel your very best.

Top investors

6% employee growth in 12 months

Our take

Traditional vitamin and supplement suppliers often lack the infrastructure to provide highly personalised offerings. Vitl have created a cutting-edge app to revolutionise the health and wellbeing industry with personalisation in mind.

The company considers each individual's unique health profile in order to deliver optimised supplements and nutrition advice. A user's health profile is brought together by combining an AI-driven consultation, diet and lifestyle assessments, blood tests and DNA reports that are closely monitored by a team of health professionals.

With its products now available in major retailers like Holland & Barrett and Boots, Vitl is looking to the future. Funding secured in 2022 is being used to further expand the brand's DTC and retail offerings, help Vitl enter new markets globally, and scale its workforce.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Funding (last 2 of 4 rounds)

Jul 2022

$4.3m

SEED

Feb 2022

$8.3m

SEED

Total funding: $14.6m

This company has top investors

Leadership

Jonathan is also the Founder of Living Things Soda. Previously, they were an Analyst at Pensato Capital, Citadel Investment Group and Fidelity International.