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Vitl
Advanced nutrition platform
- 21-100 employees
- B2C
- Personal health
- Nutrition
- Wellbeing
- Westminster, London, UK
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Company mission
To build the leading next generation nutrition company, combining both online and offline distribution with our AI-driven consultation, DNA reports and blood test results, to provide tailor made vitamins and health advice
Our take
Traditional vitamin and supplement suppliers often lack the infrastructure to provide highly personalised offerings. Vitl have created a cutting-edge app to revolutionise the health and wellbeing industry with personalisation in mind.
The company considers each individual's unique health profile in order to deliver optimised supplements and nutrition advice. A user's health profile is brought together by combining an AI-driven consultation, diet and lifestyle assessments, blood tests and DNA reports that are closely monitored by a team of health professionals.
With its products now available in major retailers like Sainsbury's and Boots, Vitl is looking to the future. Recent funding secured will be used to further expand the brand's DTC and retail offerings, help Vitl enter new markets globally, and scale its workforce.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- 💊 A Vitl vitamin subscription of your choice - of course!
- 💵 Competitive salary according to your level of experience, as well as potential for stock options at a young, high-growth startup
- 🏡Awesome office space to work from right on the river, with a gym and rooftop terrace
- 👩💻 Unparalleled scope for learning, as well as a clear opportunity to put your mark on our next phase of growth
- 🎉 Summer & Xmas parties and regular socials
Funding (last 2 of 4 rounds)
Jul 2022
$4.1m
SEED
Feb 2022
$7.9m
SEED
Total funding: $13.9m
This company has top investors
Leadership
Jonathan Relph
(CEO)Worked for over 10 years in analyst roles at Fidelity International, Citadel Investment Group and Pensato Capital.
People progressing
Bella joined Vitl as a graduate in a Customer Delight capacity. She trained in a Marketing Associate role, before being promoted again to Partnerships Manager.
Lizzie joined in 2020 as a Marketing Intern. Three promotions later and she's flying as an Associate Marketing Manager, where she manages key marketing channels, brand activity and campaign delivery.